Kim Kardashian and Balenciaga fashion show

Luxury fashion house Balenciaga has wiped its Instagram account, with just one post left: revealing Kim Kardashian as its new face.

The news doesn’t come as a huge surprise, as the 41-year-old has been increasingly wearing Balenciaga’s futuristic designs, both on and off the red carpet. Who could forget her all-black outfit for the 2021 Met Gala, with her whole body – down to her face – covered in swathes of material?

For the new Balenciaga campaign, Kardashian is pictured in her natural habitat: taking selfies in her strikingly white Calabasas home. In one image, she’s wearing a sleek black catsuit – very much the bread and butter of the brand – with an acid green handbag by her side (known as Le Cagole, this is Balenciaga’s bid for the new It bag).