Report: Advertising value for iPhone users is higher than for Android users
A new report has shed light on how Google views its users, not just as people, but as a financial value precisely defined within the digital advertising system. According to an analysis by Proton, based on more than 54,000 demographic profiles, each user in the United States has an annual advertising value, which is used to determine the prices of ads directed to them.
iPhone users are more valuable
The report indicated that Android users are typically classified as having less advertising value compared to iPhone users, a direct reflection of the search and consumption patterns associated with each category. The assessment is not limited to the type of device, but also includes age, marital status and digital behavior, according to a report published by the "androidheadlines" website and reviewed by "Al Arabiya Business".
For example, people between the ages of 35 and 44 are seen as more valuable than other groups, while value decreases for younger users or those with limited consumption patterns.
Striking figures reveal the size of the market
According to the data, the average advertising value for an American user is about $1,605 per year, while the estimated maximum value reaches about $17,929 for a specific demographic group, which includes users with high search activity in business fields. In contrast, this value drops to around $31 per year in the lowest categories, which include users who rely on smartphones for low-value searches.
A purely business perspective
The report argues that these figures reflect a well-known reality in the technology sector, where users are treated as assets that can be invested in advertising, an approach that most digital companies have followed for years. Although Gmail – owned by Google – is a direct competitor to Proton services, the report offers an analytical look that reveals a hidden aspect of how digital advertising works, giving users a deeper understanding of how they are evaluated within this system.
Are there alternatives?
Although this reality is not new, it raises increasing questions about privacy and data use. While this does not necessarily mean abandoning Google services, it may prompt some users to consider alternative options that are more focused on protecting privacy, or at least to reconsider how they handle personal data online.
0 Comments